01 Jun Round Up: Stio Maintains Momentum

Stio, a mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced that Bozeman, Montana will be its tenth “mountain studio.” The new Rocky Mountain West storefront will open in the fall of 2023, downtown at 233 E. Main St.

As a mountain town, Bozeman has become a rapidly growing e-commerce market for the brand. That, combined with Bozeman’s outdoor-driven community surrounded by multiple ski resorts, extensive trail systems, and rivers and streams, has made the city a top location for bringing the Stio brand to life.

COURTESY OF STIO

“It took some time to find the right location for our Bozeman Mountain Studio, and we are excited about where we landed,” says Megan Odom, director of retail at Stio. “Our Main Street location provides customers the ease of shopping our store en route to and from Bridger Bowl or on their way to the many other outdoor adventures offered in the Gallatin Valley.”

Headquartered in the heart of the Tetons, Stio was founded to inspire balanced living in connection with nature. Time spent on trails, rivers, and summits inspires the brand’s functional outdoor apparel.