THERE ARE A HANDFUL OF SEASONAL CERTAINTIES in the Northern Rockies, a reassuring list of essential occasions that keep swinging around, year to year. Spring brandings come to mind, as do small-town rodeos on the Fourth of July, winter skijoring, and that one annual ice fishing trip that you swear you’ll never take again. Foremost among these, since 1904 — and during what always seems to be the hottest week of the year — the Crow Fair Powwow Celebration.
With attendees from as many as 40 different tribes, Crow Fair has been described as the largest Native American gathering in the country, and that sounds about right. For those five days during the third week of August, there might be 1,500 teepees bristling along the banks of the Little Bighorn, just downriver from Crow Agency, Montana. There’s a circular dance arbor with bleachers, commercial booths, all-Indian horse races, and a rodeo. Dust in the air raised by all those hooves, and that singular odor of horses and hay, carney food and campfires. The mornings begin with a parade through the camp, a winding horseback procession led by a color guard of Native American veterans, followed by tribal members, most all on horseback, dressed in their powwow best, with beaded leatherwork, feathered bonnets, elk tooth dresses, and other hand-crafted tribal garb. Children along the route grab at handfuls of candy tossed by the parade members. Evenings, there’s the hard pulse of drum circles, and the evocative, haunting undercurrent of tribal songs.
The open-air dance arbor, 200 feet in diameter, serves as the focal point of the Crow Fair.
The powwow is simultaneously a celebration and an affirmation, a reunion and a competition, an opportunity to reach out to visitors as well as re-establish old connections. And for Will Brewster, a photographer interested in all things Western, the event has always been a unique opportunity. From his first Crow Fair in the late 1980s to his most recent trip in 2015, it has been four annual days of unforgettable compositions, of a chance to put a new spin on a traditional visual vocabulary. “It’s worth it to me to just see the teepees and the horses,” he said recently. “See kids hanging out for a week, commuting on horses, riding from one camp to the next. It’s not atypical for it to be 105 degrees, so the kids will spend a lot of time riding ponies down to the water, watering horses, and swimming. Instead of bicycles, it’s bareback horses.”
Brewster has his favorite times to photograph. “I try to hit it earlier in the morning, see who’s wandering around, and then later in the evening, get some of that balanced, pretty light. Those are my favorite times to shoot.” And he tends to gravitate toward the fancy dancing, toward traditional garb. “The dancing doesn’t usually start until around noon or one,” he said, “but it’s nothing for them to compete until three or four in the morning.”
Rooted by all accounts in an attempt by the Bureau of Indian Affairs to nudge the Apsaalooke toward farming and ranching, the earliest Crow Fairs revolved around the exhibition of stock and locally raised foodstuffs. Federal policy, in those early years, generally prohibited Native singing and dancing. And yet, over the years, Crow Fair has become something else entirely. At this point, in these early years of the 21st century, it is a welcome reprieve, a gesture toward a bygone era. And if you are not a member of the tribe, it’s a gift that the tribe offers us. A privileged glimpse into what might otherwise be a very private experience. If you’re a photographer, the trick is to see past the predictable tropes, the visuals that we’re taught to expect, and linger on the real, the surprising, the continuation of ancient traditions that are beyond any one person. It’s a tough gig, but Will Brewster does it better than just about anybody.
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